It amazes me now to think how little tracking I used to do on my various web “experiments” only a few short years ago. However, there was a time when a mere web counter, perhaps displayed on web pages themselves, was enough to yield some level of satisfaction, or dissatisfaction in many a case. Things have come a long way since then and we now seem to have analytics packages all around us. In fact, we don’t even have to dig into our pockets to get our hands on the means to peruse this sort of information either.
At this point, I need to admit that I am known to make use of a few simultaneously but thoughts about reducing their number are coming to mind but there’ll be more on that later. Given that this site is hosted using WordPress software, it should come as no surprise that Automattic’s own plugin has been set into action to see how things are going. The main focus is on the total number of visits by day, week and month with a breakdown showing what pages are doing well as well as an indication of how people came to the site and what links they followed while there. Don’t go expecting details of your visitors like the software that they are using and the country where they are accessing the site with this minimalist option and satisfaction should head your way.
There is next to no way of discussing the subject of website analytics without mentioning Google’s comprehensive offering in the area. You have to admit that it’s comprehensive with perhaps the only bugbear being the lack of live tracking. That need has been addressed very effectively by Woopra, even if its WordPress plugin will not work with IE6. Otherwise, you need the desktop application (being written in Java, it’s a cross-platform affair and I have had it going in both Windows and Linux) but that works well too. Apart maybe from the lack of campaigns, Woopra supplies as good as all of the information that its main competitor provides. It certainly doe what I would need from it.