Observations from selected sessions of SAS Innovate 2024
Published on 21st June 2024 Estimated Reading Time: 8 minutesSAS Innovate 2024 provided insight into evolving approaches to analytics modernisation, platform development and applied data science across multiple industries. This document captures observations from sessions addressing strategic platform migrations, unified analytics environments, enterprise integration patterns and practical applications in regulated sectors. The content reflects a discipline transitioning from experimental implementations to production-grade, business-critical infrastructure.
Strategic Platform Modernisation
A presentation from DNB Bank detailed the organisation's migration from SAS 9.4 to SAS Viya on Microsoft Azure. The strategic approach proved counter-intuitive: whilst SAS Viya supports both SAS and Python code seamlessly, DNB deliberately chose to rewrite their legacy SAS code library into Python. The rationale combined two business objectives. First, expanding the addressable talent market by tapping into the global Python developer pool. Second, creating a viable exit strategy from their primary analytics vendor, ensuring compliance with financial regulatory requirements to demonstrate realistic vendor transition options within 30 to 90 days.
This decision represents a fundamental shift in enterprise software value propositions. Competitive advantage no longer derives from creating vendor lock-in, but from providing powerful, stable and governed environments that fully embrace open-source tools. The winning strategy involves convincing customers to remain because the platform delivers undeniable value, not because departure presents insurmountable difficulty. This is something that signals the maturing of a market, where value flows through partnership rather than proprietary constraints.
Unified Analytics Environments
A healthcare analytics presentation addressed the persistent debate between low-code/no-code interfaces for business users and professional coding environments for data scientists. Two analysts tackled identical problems (predicting diabetes risk factors using a public CDC dataset) using different approaches within the same platform.
The low-code user employed SAS Viya's Model Studio, a visual interface. This analyst assessed the model for statistical bias against variables such as age and gender by selecting a configuration option, whereupon the platform automatically generated fairness statistics and visualisations.
The professional coder used SAS Viya Workbench, a code-first environment similar to Visual Studio Code. This analyst manually wrote code to perform identical bias assessments. However, direct code access enabled fine-tuning of variable interactions (such as age and cholesterol), ultimately producing a logistic regression model with marginally superior performance compared to the low-code approach.
The demonstration illustrated that the debate presents a false dichotomy. The actual value resides in unified platforms, enabling both personas to achieve exceptional productivity. Citizen data scientists can rapidly build and validate baseline models, whilst expert coders can refine those same models with advanced techniques and deploy them, all within a single ecosystem. This unified approach characterises disciplinary development, where focus shifts from tribal tool debates to collective problem-solving.
Analytics as Enterprise Infrastructure
Multiple architectural demonstrations illustrated analytics platforms evolving beyond sophisticated workbenches for specialists into the central nervous system of enterprise operations. Three distinct patterns emerged:
The AI Assistant Architecture: A demonstration featured a customer-facing AI assistant built with Azure OpenAI. When users interacted with the chatbot regarding credit risk, requests routed through Azure Logic App not to the large language model for decisions but to a SAS Intelligent Decisioning engine. The SAS engine functioned as the trusted decision core, executing business rules and models to generate real-time risk assessments, which returned to the chatbot for customer delivery. SAS provided not the interface but the automated decision engine.
The Digital Twin Pattern: A pharmaceutical use case described using historical data from penicillin manufacturing batches to train machine learning models. These models became digital twins of physical bioreactors. Rather than conducting costly and time-consuming physical experiments, researchers executed thousands of in silico simulated experiments, adjusting parameters in the model to discover the optimal recipe for maximising yield (the "Golden Batch").
The Microsoft 365 Automation Hub: A workflow demonstration showed SAS programmes functioning as critical nodes in Microsoft 365 ecosystems. The automated process involved SAS code accessing SharePoint folders, retrieving Excel files, executing analyses, generating new reports as Excel files and delivering those reports directly into Microsoft Teams channels for business users.
These patterns mark profound evolution. Analytics platforms are moving beyond sophisticated calculators for experts, becoming foundational infrastructure: the connective tissue enabling intelligent automation and integrating disparate systems such as cloud office suites, AI interfaces and industrial hardware into cohesive business processes. This evolution from specialised tool to core infrastructure clearly indicates analytics' growing maturity within enterprise contexts.
Applied Data Science in High-Stakes Environments
Whilst much data science narrative focuses on e-commerce recommendations or marketing optimisation, compelling applications tackle intensely human, high-stakes operational challenges. Heather Hallett, a former ICU nurse and healthcare industry consultant at SAS, presented on improving hospital efficiency.
She described the challenge of staffing intensive care units, where having appropriate nurse numbers with correct skills proves critical. Staffing decisions constitute "life and death decisions". Her team uses forecasting models (such as ARIMA) to predict patient demand and optimisation algorithms (including mixed-integer programming) to create optimal nurse schedules. The optimisation addresses more than headcount; it matches nurses' specific skills, such as certifications for complex assistive devices like intra-aortic balloon pumps, to forecasted needs of the sickest patients.
A second use case applied identical operational rigour to community care. Using the classic "travelling salesman solver" from optimisation theory, the team planned efficient daily routes for mobile care vans serving maximum numbers of patients in their homes, delivering essential services to those unable to reach hospitals easily.
These applications ground abstract concepts of forecasting and optimisation in deeply tangible human contexts. They demonstrate that beyond driving revenue or reducing costs, the ultimate purpose of data science and operational analytics can be directly improving and even saving human lives. This application of sophisticated mathematics to life preservation marks data science evolution from commercial tool to critical component of human-centred operations.
Transparency as Competitive Advantage
In highly regulated industries such as pharmaceuticals, generating trustworthy research proves paramount. A presentation from Japanese pharmaceutical company Shionogi detailed how they transform the transparency challenge in Real-World Evidence (RWE) into competitive advantage.
The core problem with RWE studies, which analyse data from sources such as electronic health records and insurance claims, involves their historical lack of standardisation and transparency compared to randomised clinical trials, leading regulators and peers to question validity. Shionogi's solution is an internal system called "AI SAS for RWE", addressing the challenge through two approaches:
Standardisation: The system transforms disparate Real-World Data from various vendors into a Shionogi-defined common data model based on OMOP principles, ensuring consistency where direct conversion of Japanese RWD proves challenging.
Semi-Automation: It semi-automates the entire analysis workflow, from defining research concepts to generating final tables, figures and reports.
The most innovative aspect involves its foundation in radical transparency. The system automatically records every research process step: from the initial concept suite where analysis is defined, through specification documents, final analysis programmes and resulting reports, directly into Git. This creates a complete, immutable and auditable history of exactly how evidence was generated.
This represents more than a clever technical solution; it constitutes profound strategic positioning. By building transparent, reproducible and efficient systems for generating RWE, Shionogi directly addresses core industry challenges. They work to increase research quality and trustworthiness, effectively transforming regulatory burden into competitive edge built on integrity. This move toward provable, auditable results hallmarks a discipline transitioning from experimental art to industrial-grade science.
User Experience as Productivity Multiplier
In complex data tool contexts, user experience (UX) has evolved beyond "nice-to-have" aesthetic features into a central product strategy pillar, directly tied to user productivity and talent acquisition. A detailed examination of the upcoming complete rewrite of SAS Studio illustrated this point.
The motivation for the massive undertaking proved straightforward: the old architecture was slow and becoming a drag on user productivity. The primary goal for the new version involved making a web-based application "feel like a desktop application" regarding speed and responsiveness. To achieve this, the team focused on improvements directly boosting productivity for coders and analysts:
A Modern Editor: Integrating the Monaco editor used in the widely popular Visual Studio Code, providing familiar and powerful coding experiences.
Smarter Assistance: Improving code completion and syntax help to reduce errors and time spent consulting documentation.
Better Navigation: Adding features such as code "mini-maps" enabling programmers to navigate thousands of lines of code instantly.
For modern technical software, UX has become a fundamental competitive differentiator. Faster, more intuitive and less frustrating tools do not merely improve existing user satisfaction; they enhance productivity. In competitive markets for top data science and engineering talent, providing a best-in-class user experience represents a key strategy for attracting and retaining exceptional people. The next leap in team productivity might derive not from new algorithms but from superior interfaces.
Conclusion
These observations from SAS Innovate 2024 illustrate a discipline maturing. Data science is moving beyond isolated experiments and "science projects", becoming pragmatic, integrated, transparent and deeply human business functionality. Focus shifts from algorithmic novelty to real-world application value (whether enabling better user experiences, building regulatory trust or making life-or-death decisions on ICU floors).
As analytics becomes more integrated and accessible, the challenge involves identifying where it might unexpectedly transform core processes within organisations, moving from specialist concern to foundational infrastructure enabling intelligent, automated and human-centred operations.