Adventures & experiences in contemporary technology
Last year, Future Publishing made a loss so something had to be done to address that. Computer magazines such as Linux Format no longer could enclose their cover-mounted discs in elaborate cardboard wallets and moved to simpler sleeves instead. Another casualty has been one of their longest standing titles: PC Plus.
It has been around since 1986 and possibly was one of the publisher’s first titles. It was the late nineties when I first encountered and, for quite a few years afterwards, it was my primary computer magazine of choice every month. The mix of feature articles, reviews and tutorials covering a variety of aspects of personal computing was enough for me. After a while though, it became a bit stale and I stopped buying it regularly. Then, the collection that I had built up was dispatched to the recycling bin and I turned to other magazines.
In the late nineties, Future had a good number of computing titles on magazine shelves in newsagents and there did seem to be some overlap in content. For instance, we had PC Answers and PC Format alongside PC Plus at one point. Now, only PC Format is staying with us and its market seems to be high home computer users such as those interested in PC gaming. .Net, initially a web usage title and now one focussing on website design and development, started from the same era and Linux Format dates from around the turn of the century. Looking back, it looks there was a lot of duplication going on in a heady time of expanding computer usage.
That expansion may have killed off PC Plus in the end. For me, it certainly meant that it no longer was a one stop shop like Dennis’s PC Pro. For instance, the programming and web design content that used to come in PC Plus found itself appearing in .Net and in Linux Format. The appearance of the latter certainly meant that was somewhere else for Linux content; for the record, my first dalliance with SuSE Linux was from a PC Plus cover-mounted disk. The specialisation and division certainly made PC Plus a less essential read than I once thought it.
Of course, we now have an economic downturn and major changes in the world of publishing alongside it. Digital publishing certainly is growing and this isn’t just about websites anymore. That probably explains in part Future’s recent financial performance. Then, when a title like PC Plus is seen as less important, then it can cease to exist but I reckon that it’s the earlier expansion that really did for it. If Future had one computing title that contained extensive reviews and plenty of computing tutorials with sections of programming and open source software, who knows what may have happened. Maybe consolidating the other magazines into that single title would have been an alternative but my thinking is that it wouldn’t have been commercially realistic. Either way, the present might have be very different and PC Plus would be a magazine that I’d be reading every month. That isn’t the case of course and it’s sad to see it go from newstands even if the reality was that it left us quite a while ago in reality.