Why are there no savings on buying software using electronic distribution, Adobe?

If you ever potter over to Adobe’s online software store, a curious anomaly awaits you: electronic download editions of their software are never cheaper than the equivalent boxed versions. In fact, there are cases where the electronic version costs more than the boxed one. One would have thought that ditching the box, the disc(s) and whatever accompanies them would save Adobe money and they would pass this onto you but it does not seem to make its way into the pricing for some reason. Another thing is that selling direct should allow Adobe to undercut retailers and make more money from their software but it is the likes of Amazon that have the better prices. Whatever way you look at it, you have to admit that this pricing model doesn’t make a lot of sense.

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